iProperty.com India formerly RealAcres.com


 
iProperty.com India revenue grows up significantly with Pay for Performance model. PDF Print E-mail
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Press Release

Mumbai, India: 28th August 2009: iProperty.com India, one of India's leading realestate site unveiled Pay for performance model(PFP).

"We are the first and only online real-estate player in India to work on PFP model. Last two financial quarter, market was quite volatile. iProperty.com India has seen significant growth of about 70% increase in 2nd Quarter and  predicted steep growth in 3rd Quarter. " reveals CEO Smita Thorat.   

 

 iProperty.com India revenue grows up significantly with Pay for Performance model.PFP model comprises of Pay per Lead(PPL) and Pay per Potential(PPP). Incase of PPL Developers pay only for direct enquiries from home buyers while in PPP, Developers pay for matching buyer lead and access to buyer database which is around 170,265 active home buyers.

iProperty.com India has acquired leading clients which are public listed real-estate companies and financial institutes such as Unitech Ltd, ICICI Bank Ltd, KSL Ltd, Mahindra Lifespace,  Wadhwa Developers, Hiranandani Upscale, RNA Developers, Rustomjee, Evershine Group, BSEL Infrastructure Ltd., Hirco group, MGLI Ltd and some leading Agents such as Century 21, Hills Boro, Sippy Housing etc. and more.

"Our Model gives marketers a much more direct picture of how well their marketing budget is giving real return on investment." quotes Murli Ramkrishnan, COO & Director of iProperty.com India.  "Marketing during a recession should not simply be about saving money and cutting corners – it should be about making targeted, innovative changes to marketing spend to ensure that budget is working harder and more effectively to get more orders in, and better quality orders converted. Today, generating long-term qualified leads is more important than ever and this is simply not achievable through an obsession with paid search and banner advertising. Technology has made it possible that we can have a greater visibility of the types of prospects we are interacting with online. This goes way beyond the usual click-through numbers and site demographics and must enable the marketer to assess the interests of the individual lead and identify what specific marketing messages and offers will convert them into a paying customer."

 

The company has seen significant growth in revenue from individual home sellers where individuals are signing for express sell package, campaign which assures getting the best market rate for the property in 30 days.